Ferrari Admits to Odometer Roll Backs – Butterfly Effect on Brand Value Imminent

That used Ferrari you purchased from the dealer might not have been such a good deal after all.  That Ferrari you purchased from the dealer was a really bad deal actually.  New evidence suggests that the Italian car maker openly knew of dealers rolling back miles on the Odometer of used Ferraris’ for sale, in order to increase resale value.

Based on a memo released by Ferrari, they have rolled out a software update on their instruments, that “removes” the function to rollback mileage on the ODO.  In technical terms, they call this function the “NQS ECU reset cycle”

Ferrari released a memo stating,

“As a result of these two actions, the odometer ‘reset to zero’ functionality is being removed.”

This clearly shows that Ferrari knew of this practice, allowed it and then tried to cover it up amidst lawsuits.

Ferrari adds,

“Resetting an odometer to zero in case of a malfunction of the odometer when the pre-repair mileage is unknown is consistent with the federal odometer law.”

According to the law, resetting an odometer on any vehicle,  is illegal.  This admission of Ferrari’s prior knowledge and then signing off  the act will certainly have a butterfly effect on Ferrari prices and value, moving forward.

 

Advertisements

One thought on “Ferrari Admits to Odometer Roll Backs – Butterfly Effect on Brand Value Imminent

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s